The Social eXperience Platform (SXP), which is powered by Windows Azure® and SQL Azure®, has been providing Microsoft.com with social media features for over eighteen months.
The Microsoft corporate website, www.microsoft.com, is among the top ten most-visited websites in the world. Microsoft.com averages over 250 million unique visits per month, 70 million page views per day, 15,000 connection requests per second, and an average of 35,000 concurrent connections over 80 web servers worldwide.
SXP was developed to enhance social media features, thereby amplifying the voice of the customer on Microsoft.com. In April 2010, SXP began serving its first tenant, the Video Showcase site on Microsoft.com.
The Windows Azure platform has enabled SXP to grow and expand its capabilities on Microsoft.com by delivering performance, scalability, elasticity, and remarkable return on investment (ROI).